Promotion Techniques
By, Lori Redfield

So you've done it! You've poured your heart and soul into the perfect design, the perfect concept, THE perfect website. Don't stop there.

I have seen countless websites - perfectly good websites sitting out there on the web, looking pretty - but not being seen. Here are some strategies to implement - over and over again if you want your website to be a success.

First of all, please! Provide content. Give your visitors a reason to be there and a reason to come back. It truly helps if your site's focus is something you are passionate about. It is very difficult to succeed with a website you threw together solely because you thought it might 'make you some money'. You've got to care enough about this baby to work on it constantly - even if it ISN'T making you money. So choose a topic that won't bore you and in which you consider yourself a teacher. You've got to offer your visitor something. They aren't coming to view your paid ads.

Once the site is created, make sure that you have good Meta tags on every page. You've got to have them. The search engine spiders feed off them. They are a breeze to make. You can find free tools all over the place to help you make them. I use the Meta tag creator at http://www.anybrowser.com, mainly because I like to support the site. They offer quality resources for free to their users. Even if you are getting a resource for free off of the web, you should realize that the webmaster benefits from you using it. You become one of their statistics - one of their visitors who find the site useful. The more useful a site is, the more it is frequented, the higher value is placed on advertising space. So support sites you love - go there often. If you don't have any particular page set up as your home page on your browser, choose a site you respect and use it as your home page.

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